STAKEHOLDER-ORIENTED APPROACH TO DETERMINING THE INVESTMENT ATTRACTIVENESS OF CONSTRUCTION ENTERPRISES
DOI:
https://doi.org/10.33042/2311-7257.2024.111.1.21Keywords:
construction enterprises, investment attractiveness, stakeholders, stakeholder-oriented approachAbstract
The relevance of the formation and application of the investment attractiveness of construction enterprises is substantiated, taking into account the directions and peculiarities of the interaction of stakeholders. As a result of the study, the goal of developing a stakeholder-oriented approach to determining the investment attractiveness of construction enterprises was achieved. Solved tasks: substantiating the investment attractiveness of construction enterprises; identification of factors affecting the formation of investment attractiveness of construction enterprises; formation of directions for the development of a stakeholder-oriented approach to determining the investment attractiveness of construction enterprises.
A theoretical-methodical platform for determining the investment attractiveness of construction enterprises is proposed, the construction of which is carried out by applying a systemic approach, which takes into account the interaction of functional, spatial, urban planning, environmental, investment and innovation factors.
It has been established that the processes of forming the investment attractiveness of construction enterprises are influenced by the level and features of stakeholder relations. This made it possible to form a stakeholder-oriented approach to determining the investment attractiveness of construction enterprises. Proposed directions and an integrated model of assessment of investment attractiveness, which is based on the results of the assessment of system indicators and weighting factors.
An insignificant level of the formation of investment attractiveness was determined, which requires a change in the trajectories of its formation, the adoption of management decisions and the development of scientifically based recommendations for increasing the efficiency of the creation and application of spatial, urban planning, environmental, investment and innovation support.
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